Challenge
To create a challenger in the CBD wellness category by naming and creating the visual identity and packaging for Oriel, a premium CBD brand that blends natural hemp with herbs.

Solution
To unlock the power of two elements coming together, we created a simple core identity that is warm, open, sophisticated and light, where duality is hero whether it be in the brand icon “O”, opposing textures in photography and the expressive split on packaging.​​​​​​​


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