Challenge
To showcase the ‘must-have’ difference and premium value of the OXO SoftWorks ‘Snap’ range in a crowded, me-too category.

Solution
To enrich the features story with our emotional point of view, and to celebrate the seal rather than the snap, we created a bold and stand-out design that shows the brilliance and consideration that goes into every detail of the product, while highlighting the element of differentiation.

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